Wednesday, July 23, 2008

Eel Merchants Fear Sales Slide

On what is traditionally one of their busiest days of the year, eel sellers fear their profits are slipping away amid soaring prices and damaged public confidence in their product.

Eels, which are said to ward off the effects of summer heat, are eaten from late July to early August as part of a tradition called Doyo no Ushi no Hi (literally, mid-summer Day of the Ox).
They're blaming it on high prices and mislabeling.

Um, yeah... that, and they're eels.

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