"In trying to keep its hold on young and fickle audiences, MTV over the decades has undergone some fundamental programming shifts, but never before on this scale.And people wonder why I don't have a TV.
The cabler's recent ratings declines include a 23% fourth-quarter drop in its core demo of 12- to 34-year-olds. So MTV is embarking on a major programming overhaul, with 16 new unscripted series over the next 4 1/2 months."
Lookin' for the Mouse...
The Stupid, It Burns
I Want My MTV(Music.com)